A Taxi Driver Hears Every Story in Stylish Zara Spot

It’s that time of year again, and BRYGHT YOUNG THINGS' Jordan Hall returns to the scene for another round with Zara for 'Back to Work'. Shot in NYC, Jordan helms a campaign with short glimpses of story and sonder while fashionably highlighting their latest tasteful menswear collection. 

The film, written and directed by Jordan, was shot on 35mm. This year's 'Back to Work' campaign is focused on the eclectic and intimate moments that take place in a NYC city taxi cab over the course of one day. In last year's instalment, Jordan crafted a narrative focused on telling a story rich in action and emotion that was confined to an elevator. 

Jordan Hall is known for bleeding edge commercial work that leverages his cinematography and sports background while continuing to add narrative layers to his work.

Fresh off the heels of two Berlin Commercial Festival selections, he continues to showcase his clear and distinct voice.