Sling once again teamed up with the directing duo, The Perlorian Brothers, to create another round of spots under the platform, 'Sling Lets You Do That', which debuted in August 2024. The spots blend unexpected comedy with repetitive heavy-lifting reasons to ensure that viewers learn about Sling in an engaging and memorable way. We see characters such as Clock Boy and a wayward sailor who jumps overboard, seeking a better TV streaming service that allows customers to choose what they pay for, customise their channel line up, or pause their subscription and still access hundreds of channels to watch for free.
The creative will run across linear, connected TV, online video and paid social.
While the streaming TV category remains fiercely competitive, the first round of work for 'Sling Let’s You Do That' contributed to an increase in subscriber acquisition when launched in the third quarter 2024. In fact, at the end of the third quarter Sling subscriber numbers were at the highest they’ve been since 2022.