A Robot Flips through Pages of Youth Culture in Lucky Daye Video 'N.W.A'

SMUGGLER directing duo rubberband., in collaboration with Grammy Award-winning artist Lucky Daye, have ingeniously crafted the music video 'N.W.A' which is comprised of just under one hundred individually designed magazines. Taking inspiration from magazine culture of their youth, the duo decided to bring the pages to life in a first-of-its-kind performance video where the artist is seamlessly moving through the pages as the song unfolds. To capture this, rubberband. programmed a robot to flip through the pages, taking the viewer on a journey through a living, breathing work of art. By combining different creative mediums such as fashion, editorial, music, and film, rubberband. have proven once again that their creativity and out-of-the-box thinking is an intrinsic part of their filmmaking DNA.

“We made a magazine, and then we wanted to program a robot to flip it." rubberband.