A Nun's Dirty Habit Revealed in Saatchi's Spot for Tide

Women of God are meant to be clean and pure. Unfortunately, that's only half true with this nun in Saatchi & Saatchi's new spot for Tide.

Directed by Independent's Matt Smukler, the spot stars a rather embarrassed nun revealing her dirtiest habit that she's been doing for years.

Credits

Client - Tide

Title - Dirty Little Habit

Independent:

Director - Matt Smukler (repped by Independent Films)

Producer - Carr Donald

DOP - Peter Donahue

Production Designer - Tony Gasparro

Saatchi & Saatchi:

Creative Director - Laura Mulloy

ACD - Lauren McCrindle

ACD - Erin Wendel

Liz Sloane - Exec Producer