Artist David Carson Captures the Art of Whisky for The Macallan

​Greenroom Films recently travelled to the Scottish Highlands to shoot at the iconic Macallan distillery for the brand’s three timeless collections. While their unique whiskies remain the same, The Macallan Double Cask, Sherry Oak and Colour Collections have been re-imagined celebrating the journey of their sherry seasoned oak casks. With bold design and artworks, from the legendary artist and graphic designer David Carson, that celebrate a rich heritage, weaving the story of the brand in every detail.

This shoot wasn’t just about capturing product stills. The brief called for a visual narrative that was rooted in a strong sense of place, integrating David’s distinctive artwork of The Sherry Journey into the dramatic landscape to echo the depth of the whisky itself and to tell the story of the incredible journey that each of The Macallan's sherry seasoned oak casks make. The result is a series of stills that are as atmospheric and layered as the whisky itself

Greenroom collaborated once again with long time creative partner, New York based photographer Martin Scott Powell. Originally from Edinburgh, Martin brought a unique perspective to the project - combining local insight with his globally recognised eye for premium visual storytelling.

They also teamed up with Barcelona based creative studio Potlach to bring the shoot to life. It was a truly international effort: Scotland, New York, Barcelona and the energy across teams made for a seamless and highly successful production.

This shoot served as a reminder that Greenroom handles more than just motion, the team regularly produces stills and manages the full post-production process. Whether it’s a standalone stills campaign or stills captured alongside a commercial shoot, it’s become a natural extension of their creative offering. For this project, Greenroom delivered a suite of social first assets, with various crops tailored to different platforms.

Working with a thoughtful brief, trusted collaborators, and in a location as visually rich as the Highlands made this a shoot that delivered on every level.