Nike Unleashes 'SCARY GOOD' as a Fearless Ode to Attacking Football

​Nike Football has unveiled 'SCARY GOOD,' which introduces the brand’s bold approach to breaking boring football and inspiring athletes* and fans with the fearless, creative style of play they love.

Beyond a campaign, SCARY GOOD is a creative manifesto that celebrates the unmistakable style of play of the world’s most ferocious attackers — a style that can bring the fun back to football.

This new era of Nike Football aims to do what the brand does best: channelling the elite mentality of the world’s greatest footballers to dare the next generation to join into the revival of the creative game. This invitation goes all out on instinctive, attacking football, appealing directly to athletes and fans who don’t just want to emerge on top — but strive to give their opponents nightmares about yet another devastating defeat.

SCARY GOOD features nine films that pay homage to the horror and satire of late-night television with a cast of the game’s most dominant attackers, including the greatest of all time, young legends in the making and the sport’s foremost barrier breakers.

From spine-chilling flicks and bizarre legal infomercials to late-night psychic readings and nostalgic adult cartoons, SCARY GOOD delivers stories from the pitch in a way that reflects the legacy of Nike Football’s historic creativity.

The SCARY GOOD launch features a 60-second montage of the best moments from eight individual films, warning viewers of the upcoming reset in the game. The Nike Football brand anthem is followed by the campaign’s first vignette: Free Psychic Readings with Alexia, starring Spanish attacker Alexia Putellas as a late-night hotline psychic.

In the vignette, Alexia uses her crystal ball and game-reading ability to predict the downfall of her callers on the pitch, foreseeing a future where she can anticipate her adversary’s moves, always.

The short film is one of several that gives fans a glimpse into attacking football through the powerful, creative and unapologetic stories of the world’s most electrifying women footballers — reflecting Nike’s continued commitment to elevating women athletes through both storytelling and performance innovation.

“I am proud to stand side by side in a cast made up of the world’s most disruptive attackers in a campaign that shows the influence women have over global football,” said Alexia.

Also debuting is Kyller Instinct, a short horror film about a traumatised goalkeeper and a hospital ward full of defenders who have recently faced French attacker Kylian Mbappé.

“This campaign is about reminding the world that the game is still about joy and daring to be different,” said Kylian. “I was deeply influenced by Nike’s creative work growing up, and now I am happy to become part of that legacy.”

Athletes featured in the campaign alongside Alexia and Kylian include Ronaldinho Gaúcho, Giulia Gwinn, Erling Haaland, Kerolin, Sam Kerr, Cole Palmer, Salma Paralluelo and Vini Jr.

By obsessing today’s game and its culture, Nike is committed to serving and inspiring a global community of football athletes and fans that expect more from the game they love.

Both the launch of the Phantom 6 and the kickoff of Toma El Juego in Los Angeles this month are statements from Nike Football’s playbook aimed at igniting the brilliance of the beautiful game with athlete and fan insights.

Alexia Putellas

Alexia stars as a late-night hotline psychic in ‘Free Psychic Readings with Alexia’ She uses her crystal ball and game-reading ability to predict the downfall of her callers on the pitch. She foresees a future where she can anticipate her adversary’s moves, always.

Cole Palmer

Cole fronts a law firm ad as the head of ‘Reputational Damage Specialists’ – offering skinned defenders everything from new names to new faces. The firm’s backroom mimics a botched surgery clinic, his lawyers all share his trim, and Wayne Rooney hangs on the wall like the founding partner. Fans will also be able to call the number featured on the ad, ‘+44 0800-SKINNED’ and connect with a team of advisors to help them overcome humiliation faced at the feet of Cold Palmer - services include new identity requests, career change advice, and requesting a transfer to a lower league.

Catarina Macario

Welcome to ‘Cat Macario’s Cold Blooded Clinic,’ a surreal infomercial where Catarina stars as both receptionist and scientist of a medical lab-like facility. Patients are offered the clinic’s signature treatment for ice-cold composure under pressure – emulating the recurring moments when Catarina effortlessly scores without losing her cool.

Kerolin 

Brazilian dribbling superstar Kerolin is the final contender in a late-night gameshow, ‘Dribble to Survive,’ where she takes on an army of gruesome defenders and beats them all. Brazilian fans will also be able to follow in her lightning-fast footsteps, at the Estação Mete Medo (Scary Good Station) on July 18-20 at the Villa Lobos Park in Sao Paulo, BR.

Salma Paralluelo

A local weather report breaks news of ‘The Defender Tormentor,’ cutting live to winger Salma Paralluelo as she tears through the pitch at rapid pace, sending defenders flying away from her force of strong winds. The spot ends with an abrupt warning from Salma advising defenders to stay inside.

Giulia Gwinn

The Gwinners are a group of conspiracy theorists who believe German player Giulia Gwinn is just too good to be one footballer. Centered around her unconventional playing style as a fullback who defends, attacks and scores goals, the film investigates claims that Gwinn has a sinister secret: a twin, a clone, are aliens involved? Delivered in the style of a documentary, we visit a cast of concerned characters who lay bare their darkest theories to expose the truth and explain the mystery of Giulia’s exploits on the pitch.

Vini Jr.

Vini Jr. plays himself in a guest segment on ‘Late Nike Shopping,’ a twisted teleshopping show where unthinkable skills designed to mortify defenders are sold. He unveils ‘O Monstro’ - a brand-new move that he uses to twist the demo-defenders into a heap on the floor. Following the show’s URL, viewers could register to ‘buy’ the ankle-breaking skill, viewing an exclusive tutorial video on TikTok. The film also stars fellow Brazilian legend, Ronaldinho, who’s ‘up next’ in the teleshopping segment, promoting his ‘Original Elasticos’ move.

Erling Haaland

In a world created from clay, Erling Haaland enters the ring as the Nordic Nightmare, a wrestler in this epic late-night showdown, taking on a group of defenders in ‘The Box of Pain’. The match is pure animated football chaos, and clay Erling is crowned with a championship belt while striking one of his iconic celebrations.

As the countdown to the game’s biggest tournament returning to North America continues, additional moments will help to underscore Nike’s position as The Home of Football: where the best athletes, stories and products live.

*If you have a body, you are an athlete.