KFC Races into Summer with the Return of 'Fill Ups' in F1 The Movie Collab

​KFC is shifting gears for summer with 'Box Box,' a fast-paced, tongue-in-cheek film that brings the chaos of Formula 1 into the world of fried chicken. In a wild mashup of pit lane precision and drive-thru appetite, the spot sees a crew of KFC team members swarming a car in full race-day formation - only instead of tyres, they're handing over piping-hot Fill Ups. Directed with cinematic flair and punchy timing, the video fuels the return of KFC’s $7 Fill Ups meal deal and its partnership with F1® THE MOVIE, turning every KFC stop into a high-octane moment of delicious victory.

Whether you're a classic fried chicken-obsessed foodie, tender-thusiast, or a Famous Bowl fan, there's a Fill Up to fuel your appetite:

• Three-Piece Tenders Fill Up: Three juicy Original Recipe Tenders with your choice of dipping sauce, paired with creamy mashed potatoes and gravy, a buttery biscuit, two pie poppers, and a medium drink.
• One-Piece Fried Chicken Fill Up: One fried chicken breast, in your choice of Original Recipe or Extra Crispy, creamy mashed potatoes and gravy, a buttery biscuit, two pie poppers, and a medium drink.
• Two-Piece Fried Chicken Fill Up: Two pieces of juicy fried chicken (drum and thigh), in your choice of Original Recipe or Extra Crispy, creamy mashed potatoes and gravy, a buttery biscuit, two pie poppers, and a medium drink.
• Famous Bowl Fill Up: The iconic KFC Famous Bowl served with two pie poppers and a medium drink.

“It’s a really big deal that we’re bringing back our Fill Ups—with four varieties of finger lickin’ good meals that genuinely fill you up, for only $7,” said Catherine Tan-Gillespie, president, KFC U.S. “It’s box meals meets box office in our Kentucky Fried Collab with F1® THE MOVIE, so you can turn hunger for chicken into a victory lap this summer.”

KFC is also shaking up its beverages this summer with the launch of the new Mountain Dew Sweet Lightning Peaches & Cream Soda. Leaning into the viral dirty soda trend popular among gen z and Millennials, this bold new flavour hits restaurants starting June 9. For an extra twist, customers can add a vanilla cream swirl to elevate every sip.

Fill Up Four Ways at KFC and See F1® THE MOVIE

KFC is in the fast lane with F1® THE MOVIE, in theatres nationwide on June 27th, as the exclusive quick service restaurant partner - making it the most finger lickin’ good collab of the summer. 'Box Box' TV creative celebrates KFC as a summer pit stop for fuelling up with KFC Fill Ups.

Download the KFC app and keep an eye out for details on chances to win high-stakes fun this summer. Buckle up fried chicken fans, the race is on - fuel up with a KFC Fill Up starting today, and race to see F1® THE MOVIE in theatres starting June 27th.