Meet the Panellist: Creative Direction In the Age of AI with Andy Bird
On Monday 16th June at 12:30pm, join us for an unmissable fireside chat with Le Truc’s founding partner Andy Bird who will explore the rapidly evolving intersection of technology and creativity. As AI tools continue to reshape the creative process, Andy will share his perspective on how the fundamentals of art direction are adapting and which timeless principles still stand firm.
Find out how to get onto the LBB & Friends Beach 2025.
Creative Direction In the Age of AI with Andy Bird
Andy Bird has always been hands-on when it comes to art direction, whether that was back in the 90s when he was cutting and pasting in the production studio or now, in 2025, as he gets to grips with the constantly evolving challenges and creative opportunities afforded by AI. In this fireside chat, Andy gives his perspective on how technology is really changing creative direction - and what classic principles endure.
PANELLIST
Andy Bird, founding partner, Le Truc
Andy Bird is a founding partner of Le Truc, which translates from French as “the thingamajig, the knack, the way”.
Le Truc is a next-generation creative model consistent with Publicis Groupe’s Power of One and Marcel platform.
Prior to the development of Le Truc, Andy was Chief Creative Officer for the Publicis New York flagship office, where he cultivated a talented team of creatives who delivered outstanding work and won numerous awards.
Andy joined the Publicis Worldwide North America leadership team in 2015, after three years as Executive Creative Director of Publicis London. During his tenure, Publicis London was named the 5th highest-ranking UK creative agency in the Gunn Report.
Over his career, Bird has won many high-profile creative awards on the global stage, including Cannes Lions and D&AD pencils for clients such as American Express, Mattel, Levi’s, Jif, Dockers, Diesel, Citi, Walmart and Audi. In 2023, he took home a Cannes Lions Grand Prix for Publicis Groupe’s working with Cancer initiative.
MODERATOR
Matt Cooper, CEO & Founder, Little Black Book
Matt Cooper has been working in the ad world for over 35 years. He began at Saatchi & Saatchi, London in the wild 1980s — before the internet and mobile phones but during the heyday of flash company cars and bottomless expense accounts. He later joined a small effects company called The Mill, now a top global post-production house with offices in London, New York, and Los Angeles.
While at The Mill, Matt launched BEAM.TV, the online advertising approval, archiving and distribution platform. It was during his global travels for BEAM that the idea for LBB was born: a need for a central platform to find the best companies, places to stay, client-friendly restaurants and creative resources in each city. What began as a series of books evolved into the global creative platform that LBB is today.
Read the full ‘Better Together’ content programme.
Partners:
72Point. | Adobe | APA - Advertising Producers Association
AudioStack&Claritas | Bauer MediaOutdoor | Cannes Lions
Croud | Girl&Bear | GPN - Global Production Network
IAPI - The Institute Of Advertising Practitioners In Ireland
ICA - The Institute of Canadian Agencies
ICCO – International Communications Consultancy Organisation
ITG - Inspired Thinking Group | KEEP | LIA - London International Awards
LucidLink | MSQ | Nouri Films | Peach | Porter Novelli | Razorfish
RWS Small World Studio | Shutterstock Studios | thenetworkone | Zulu Alpha Kilo
