7up Invites a Change of Attitude, Replacing “Oh No” with “Oh Yes”

Isla presents the new regional campaign for 7up: ‘Oh yes’. 

Under the concept ‘Let's stay with the refreshing’, the campaign invites a change of attitude, replacing "Oh no" with "Oh yes". 

In this regard, Mariano Gamba and Rodrigo Greco, ECDs of the agency, commented “For three years, we have been working very hard with the entire 7up team, to give consistency and freshness to the brand. And we have no doubt that, every year, the campaigns are evolving. This time, the tension of the campaign stems from something that we consider very relevant, and it is that tendency to say 'no' to any plan. It's almost an immediate response. And that's where the brand, through friends, has something very important and TikToker to say: let's change the 'oh no', for the 'oh yes'. Basically, let's say yes to chilling with friends and 7up."

“We wanted to make a campaign that invites you to enjoy with friends and 7up; a campaign that will show that we really enjoy it and that we are refreshed when we say 'yes' to those unique moments with friends”, said Marcela Mayorga, the brand's senior marketing manager for Latin America.