72andSunny Opens Strategy Studio with New Leadership Team

72andSunny has opened the 72andSunny Strategy studio, positioned as a new breed of brand and marketing consultancy that brings together creative thinking, cultural savvy and consulting rigour to solve clients’ hardest problem: creating the architecture of brands and plans with unrivalled relevance. 

The LA-based studio will draw on from 72andSunny’s proven expertise in building some of the world’s most relevant brands through unshakable foundations and growth-driving blueprints. To that end it has hired a new leadership team, reporting to 72andSunny chief strategy officer and 11 year veteran Bryan Smith.

Newly hired head of consulting Miné Cakmak is a boomerang 72andSunny strategist who’s re-joining the agency from her role as group strategy director at consultancy FNDR, where she helped founders and CEOs shape their brands and businesses. Originally from Istanbul, Miné ditched a career on Wall Street for one in brand building, working at agencies like TBWA/Chiat/Day, Johannes Leonardo, and 72andSunny. 

Miné is joined by senior strategist Aviva Mann, another 72andSunny alumnus, who’s joining from design consultancy Landor & Fitch, where she helped industry leaders such as Meta and Intel simplify complex portfolios and stretch into new categories.

“I’m excited to come back to 72andSunny and to shape something new - a consultancy that I believe will be unique in the industry,” said Miné. “We aim to sit at the intersection of rigour and imagination, working with companies to turn their constraints into opportunities, mapping their place in culture, and equipping them with actionable blueprints for growth.” 

“The Strategy Studio works with clients who need upstream thinking,” commented Bryan. “But we also work with companies that need strategic firepower but not necessarily full-service support, either because they have needs that are bigger than marketing or because they have in-house creative departments. What they all have in common, though, are epic ambitions and a conviction that the tried-and-true isn’t enough to get them to where they want to be.”

“This is a boom-and-bust, flavour-of-the-month business world - and if you’re not relevant, and not endlessly renewing your relevance, you’re out of the game.” Bryan added.