3 Projects Championed as Finalists at The Immortal Awards' German Jury Day

The second week of judging at this year's Immortal Awards kicked off in Berlin, with the German jury day held in partnership with 86Tales.

On Tuesday October 8th, the jury met at Innocean's Berlin office to decide which projects, if any, from the 21 piece shortlist were to receive German Finalist status and qualify for the regional European round of judging.

The jury discussed and debated the projects and, ultimately, three of them were identified and championed as the best of German commercial creativity from the past year.

Qualifying for the European round of judging, they will now compete alongside the best work from the rest of the region for a place on the global shortlist.

The Immortal Awards 2024 German Finalists are:

Frankfurter Allgemeine Zeitung - The 100th Edition (submitted by Scholz & Friends)

Laut gegen Nazis e.V. - Rights against the Right: The first trademark that stops trading Nazi merch (submitted by Jung von Matt)

Reporters Without Borders - The First Speech (submitted by INNOCEAN Berlin and Stink Films)

The three projects will go up against the five Irish Finalists and four Nordics finalists, as well as those from the forthcoming European jury days – including the Netherlands, UK, France and Spain – as well as the best work from the rest of the region at the European round of judging on Thursday October 24th. They’ll be competing for a place in the final, global round of judging and ultimately a chance at winning an Immortal Award or Commendation.

This year's German jurors were Barbara Dirscherl, executive creative director, Scholz & Friends; Michael Falkensteiner, senior vice president marketing communications & devices, Deutsche Telekom; Myriam Fynecontry-Herke, executive creative director, VML Germany; Gordian Gleiss, managing creative director, 86Tales; Gabriel Mattar, chief creative officer, Innocean Worldwide Europe; Deepanjali Singh, creative director, Serviceplan Berlin; Justin Stiebel, managing director and executive producer, Stink Berlin; Andy Tran, executive creative director BBDO Germany; Thim Wagner, creative managing director, Jung von Matt; and Katrin Zilliger, executive producer, Zauberberg Productions.

The rest of the work that made it to The Immortal Awards 2024 German Shortlist but didn’t make it through to the next round included:

Brand - Project (Entrant Company)

Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations) - The Big Shake Up (Havas Germany)

BRLO - Drink Naked (California Music)

Hamburg Marketing GmbH - The Bigger Draw (Jung von Matt AG)

Hornbach - Obey Your Hands (The Quarry)

Hornbach - Spring (Stink Films)

Hyundai - Hyundai Gets Its Driver's License (Jung von Matt AG)

IWC Schaffhausen - IWC Ingenieur. Form und Technik. (Scholz & Friends)

Lufthansa - Every story starts with a Yes. (SERVICEPLAN GERMANY)

Muschicraft - The most Illegal Beer (soup.filmproduktion)

Newsroom der Sparkassen-Finanzgruppe - Unhide the Price (Jung von Matt AG)

O2 x Apple - The Chase (Zauberberg Productions)

Open to diversity. Closed to exclusion - The most inclusive Christmas address (Jung von Matt AG)

Robert Capa Contemporary Photography Center - Capa vs. War (INNOCEAN Berlin)

Telekom - Without consent: A message from Ella (adam&eveBERLIN)

TERRE DES FEMMES - Unsilence the Violence (Scholz & Friends)

University College London - Tremors vs. Tremors (INNOCEAN Berlin)

Velta LLC - Ukrainium Technology. The strongest element on earth, reinvented. (SERVICEPLAN GERMANY)

Viktor&Rolf - Fashion Statements (Rodeo FX)