2019 Spikes Asia Award Winners Announced
The Spikes Asia Festival of Creativity closed with a highly anticipated Awards Show to honour the very best work from across Asia-Pacific’s branded communications industry in 2019. 3945 entries were submitted this year in the Spikes Asia Awards, spanning a broad spectrum of creative disciplines, including the new Creative eCommerce Spike Award, launched in 2019, and Glass – the Award for Change, launched in 2018. Spikes Asia juries are comprised of industry experts from across APAC, who bring a diversity of backgrounds and specialisms to judge and award creative excellence in the region. In the Young Spikes Competitions, there is a winning team from Mongolia this year, demonstrating the incredible level of up-and-coming talent from emerging parts of the region, alongside established markets.
Joe Pullos, Festival Director, Spikes Asia said, “The Spikes Asia Awards are the definitive benchmark for creativity in the region and it was fantastic to see the quality, breadth and diversity of work that was awarded a coveted trophy on stage tonight. Congratulations to all of our winners – only the very best ideas and execution are awarded – the creative bar for the year ahead has now officially been set.”
This year’s winners were:
Brand Experience and Activation
From 450 entries received, 42 Spikes were awarded: 6 Gold Spikes, 12 Silver, 23 Bronze and the Grand Prix was presented to ‘The Open Door Project’, for The Millennium School, by FCB India, Delhi, India
Creative eCommerce
In the first year, 53 entries were received, and 4 Spikes Awards were presented: 3 Spikes, as well as the Grand Prix that went to ‘Hagglebot’, for Flipkart Internet Pvt Ltd, by Dentsu Webchutney, Bangalore, India
Creative Effectiveness
From 33 entries, 4 Spikes were awarded in Creative Effectiveness: 3 Spikes and the Grand Prix win for ‘Project Free Period’, for Johnson & Johnson, by DDB Mudra, Mumbai, India
Design
In Design, from a total of 304 entries, 34 Spikes were awarded: 7 Gold Spikes / 9 Silver Spikes /17 Bronze Spikes. ‘Signs of Love’, for ANZ Bank Australia, by Revolver / Will O'Rourke, Sydney / TBWA\Melbourne, Australia took the Grand Prix
Digital
From 362 entries in Digital, 36 Spikes were awarded: 4 Gold Spikes / 11 Silver Spikes / 20 Bronze Spikes. The Grand Prix was presented to ‘Naughty or Nice Bauble’, for Myer, by Clemenger BBDO, Melbourne, Australia
Digital Craft
93 entries were received in Digital Craft and 12 Spikes were awarded: 2 Gold Spikes / 3 Silver Spikes / 6 Bronze Spikes and the Grand Prix went to ‘Stradivarius: Timeless Journey’, for Tokyo Stradivarius Festival 2018 Committee / Nippon Violin Co. Ltd, by DENTSU INC., Tokyo, Japan
Direct
290 entries were received, and 25 Spikes awarded in Direct: 3 Gold Spikes / 9 Silver Spikes / 12 Bronze Spikes and the Grand Prix was picked up by ‘UCB Agrobanking’, for UCB UCash, by GREY Bangladesh, Dhaka, Bangladesh
Entertainment
From 155 entries, 17 Spikes were awarded: 3 Gold Spikes / 4 Silver Spikes / 9 Bronze Spikes and the Grand Prix was presented to ‘The Translator’, for Julie's, by GOVT Singapore, Singapore
Film
416 entries were received in Film and 40 Spikes were awarded: 6 Gold Spikes / 15 Silver Spikes / 18 Bronze Spikes and the Grand Prix went to ‘10 Sec. Drama: ‘The Stop Line of Love’, for JMS/TACTI, by HAKUHODO Kettle Inc, Tokyo / HAKUHODO INC., Tokyo, Japan
Film Craft
The 264 entries resulted in 26 Spikes being awarded: 3 Gold Spikes / 7 Silver Spikes / 15 Bronze Spikes and a second Grand Prix went to ‘10 Sec. Drama: The Stop Line of Love’, for JMS/TACTI, by HAKUHODO Kettle Inc, Tokyo / HAKUHODO INC., Tokyo, JAPAN
Glass – The Award for Change
From 26 entries, 3 Spikes were awarded: 2 Spikes and the Grand Prix went to ‘Sons #ShareTheLoad’ for P&G India, by BBDO INDIA Mumbai, India
Healthcare
In Healthcare 141 entries were received and 13 Spikes were awarded: 2 Gold Spikes / 5 Silver Spikes / 5 Bronze Spikes and the Grand Prix went to '#StopMithani', for HDFC Bank, by Leo Burnett India, Mumbai, India
Innovation
28 entries were received and 3 Spikes presented: 2 Innovation Spikes, alongside the Grand Prix that was awarded to ‘7:1 Furniture Collection’, for HomePro, by BBDO Bangkok, Thailand
Integrated
From 37 entries in Integrated, 3 Spikes were awarded: 2 Silver Spikes and a second Grand Prix went to ‘Naughty or Nice Bauble’, for Myer, by Clemenger BBDO, Melbourne, Australia
Media
335 entries were received and 31 Spikes awarded: 5 Gold Spikes / 11 Silver Spikes /14 Bronze Spikes and the Grand Prix went to ‘Uber Eats Australian Open Ambush’, for Uber, by Special Group, Sydney, Australia
Mobile
From 100 entries in Mobile, 12 Spikes were awarded: 2 Gold Spikes / 4 Silver Spikes / 5 Bronze Spikes and the Grand Prix was awarded to ‘Safety Hub’, for NRMA, by CHE Proximity, Melbourne, Australia
Music
53 entries were received in Music and 6 Spikes were awarded: 1 Gold Spikes / 2 Silver Spikes / 2 Bronze Spikes and the Grand Prix was given to ‘I’m Drinking It For You’, for DB Breweries, by Colenso BBDO, Auckland, New Zealand
Outdoor
237 entries were received in Outdoor and 18 Spikes were awarded: 4 Gold Spikes / 5 Silver Spikes / 8 Bronze Spikes and the Grand Prix went to ‘ANZ Signs of Love’, for ANZ Bank Australia, by TBWA\Melbourne, Australia
PR
291 entries were received in PR and 27 Spikes were awarded: 6 Gold Spikes / 8 Silver Spikes / 12 Bronze Spikes and the Grand Prix went to ‘A Team of One’, for Tencent, China Organ Donation, by Loong, Beijing, China
Print & Outdoor Craft
From 128 entries, 10 Spikes were awarded: 2 Gold Spikes / 2 Silver Spikes / 5 Bronze Spikes and the Grand Prix went to ‘Grave of Thrones’, for Foxtel, by Revolver / Will O'Rourke, Sydney / DDB Sydney, Australia
Print & Publishing
In Print & Publishing 80 entries resulted in 7 Spikes being awarded: 1 Gold Spike / 2 Silver Spikes / 3 Bronze Spikes and the Grand Prix went to ‘One Mindful Mind’, for Neurogen, by TBWA\ India, Mumbai, India
Radio & Audio
From 69 entries, 7 Spikes were awarded: 1 Gold Spike / 2 Silver Spikes, 3 Bronze Spikes, and the Grand Prix was taken by ‘Night Shake Drill Broadcast’, for Fukushima-Minpo Co. / Radio Fukushima Co., by DENTSU INC., Tokyo, Japan
The Grand Prix for Good was honoured to ‘Stop Dowrymongering’, for UN Women, by BBDO Pakistan, Lahore, Pakistan
The Spikes Asia Advertiser of the Year was presented to Nike. PT Black, Nike Senior Director of Integrated Media and Strategic Brand Partnerships, Greater China, accepted the Award on stage.
Spikes Asia Special Awards were given as follows:
Network of the Year:
1. BBDO WORLDWIDE
2. DENTSU
3. TBWA WORLDWIDE
Independent Agency of the Year:
1. SPECIAL GROUP, Sydney, Australia
2. LOONG, Beijing, China
3. GOVT, Singapore, Singapore
Asia Pacific Agency of the Year:
1. COLENSO BBDO, Auckland, New Zealand
2. DENTSU INC. Tokyo, Japan
3. BBDO PAKISTAN, Lahore, Pakistan
Media Network of the Year:
1. MEDIACOM
2. MINDSHARE
3. PHD WORLDWIDE
Spikes Palm:
1. TOHOKUSHINSHA FILM CORPORATION, Japan
2. REVOLVER/WILL O'ROURKE, Australia
3. CREATOR GLOBAL, Australia
The Country Agency of the Year will be announced by the Official Representatives at award shows throughout the year.
The Young Spikes competitions were also announced:
Young Spikes PR Competition Winners
1st place – China, Xiaochen Lin and Xuwei Zhang, J. WALTER THOMPSON
2nd place – China, Anna Bao and Jianhua Lu, HYLINK DIGITAL SOLUTIONS CO., LTD.
3rd place – Sri Lanka, Shahan Fernando and Maheshi Dunuwilage, NGAGE STRATEGIC ALLIANCE
Young Spikes Digital Competition Winners
1st place – Malaysia, Valentina Ho and Ravin Shunmugarajan, Merdeka LHS
2nd place – Australia, Rosie Double and Scott Pritchett, BMW Dentsu
3rd place – Singapore, Ahmad Firdaus and Freddy Freddy, Growthops
Young Spikes Integrated Competition Winners
1st place – Mongolia, Tsend Khureldorj and Yesunzaya Bazarjav, OOTB AGENCY
2nd place – China, Yike Liu and Ruiyan Zhou, DDB
Full details of all of the winners can be found on www.spikes.asia and further information about the Young Spikes competitions can be found here. Official photos from the Awards Show can be accessed here.
