2016 Effie UK Finalists Announced
The International Advertising Association (IAA) has announced the 2016 Effie Awards UK Finalists. As part of a strategic alliance with Effie Worldwide, Effie UK is proudly organised and presented by the IAA. The programme aims to champion the practice and practitioners of marketing effectiveness in the United Kingdom.
Call for entries opened in November 2015 and entries far surpassed estimates for the programme's first year. These cases were scored through two rigorous rounds of judging before the finalists were decided in early March 2016.
Winners will be revealed at the Effie Awards UK Ceremony on 19th May 2016, held at the BAFTA 195 Piccadilly in London. Tickets are still available for purchase, secure your seat before it's too late!
The client and agency teams making the shortlist are:
adam&eveDDB & John Lewis
"Monty the Penguin"
adam&eveDDB & Volkswagen Commercial Vehicles
"Working With You: The power of partnering with UK businesses"
AMVBBDO & Currys PC World
"How an underdog won the 2014 football World Cup by changing the playing field"
Grey London & Sixt Rent a Car
"Sixt: How 'Drive Smug' drives sales"
Grey London & McVitie's
"A Sweet Solution To The Masterbrand Challenge"
JWT & Kenco
"Rebooting Kenco by giving young Hondurans a way out of gang life"
Leo Burnett & NSPCC
"We fought the law and we won: How the NSPCC changed the law with just £30,000"
TBWA London & Lidl UK
"How surprising advertising yielded surprising results"
MullenLowe London & The Electoral Commission
"Loss Aversion Trumps Voter Apathy"
MullenLowe London & MicroLoan Foundation
"Rethinking the value exchange"
MullenLowe London & MicroLoan Foundation
"Giving emotional value to a media space"
Wieden + Kennedy & Lurpak
"Go Freestyle"
Wieden + Kennedy & Three
"Sorry for the #holidayspam"
