Chevrolet Captures the Hearts of Brazilians for 100 Years Film

​Directors Gabriel Nóbrega and Os Olga, from Lobo, in collaboration with the agency McCann Sao Paulo, created an epic film aimed at touching the hearts of Brazilians from different generations. The idea was to use a camera that acts as an omnipresent observer, capable of witnessing various moments in time.

The film features visual engineering and was initially conceived entirely on the computer, which provided a unique sensation of frozen time - without sacrificing the fluidity of the narrative. The greatest challenge was ensuring that the audience could immediately recognise the historical context of each scene, evoking memories through a powerful visual retrospective. To achieve this, a meticulous study of each era was conducted, covering art direction, costumes, and makeup. This approach created a seamless connection between the past, present, and future celebrating the 100 years of General Motors in Brazil.​