​Tool is a creative production partner that bridges the gap between agency and production company expertise. We specialize in helping brands and agencies craft memorable branded content and experiences through the lens of cultural strategy and PR. Since 1995, we’ve kept our partners ahead of the curve in content production and experiential, creative and cultural strategy, and creative technologies. As makers, we take a production-minded approach to creative, ensuring that concepts can be executed on time and on budget, cutting down on wasted energy and keeping an eye toward achieving work that’s both effective and efficient.​

​We have a proven model of rapid ideation and strategy that allows us to consider creative, brand message and production logistics within a 3 week collaboration with our clients. Our range of production experience spans Super Bowl spots to celebrity driven content to Tik Tok to long-form branded content and real-time 3D optimized for the web. By leveraging creative technology that allows brands to connect with consumers in new ways, Tool is at the forefront of utilizing AR, AI and Web3 into IRL and digital experiences. ​

​Adidas · AirBnB · Amazon · Apple · CBS · Coca-Cola · Doordash · Expedia · Gap · Github · Google · HBO · Hulu · IBM · Instacart · Intel · Logitech · L’Oreal · Lyft · Marriott · Meta · Netflix · Nike · Pepsi · Pinterest · Procter-Gamble · Uber · Under Armour​

​FWA
​Comm Arts
​Clio Awards
​Clio Sports
​The Ex Awards
​American Advertising Awards
​Adweek Experiential
​Berlin Commercial Awards
​The Anthem Awards
​The Webby Awards
​New York Festival Advertising Awards
​National Addy’s​