Optimum Internet Spots Handle Households Need for Speed

Optimum is debuting its brand-new marketing campaign and tagline, 'Don’t Take Slow For An Answer' that highlights the speed of the company’s always on, always working internet and mobile services and how they power our everyday moments. The campaign is built on the company’s award-winning network and services, including Optimum’s 100% Fibre Internet network, and Optimum Mobile.

The campaign, created by Saatchi & Saatchi, includes two :30 spots, one focusing on Optimum’s Fibre Internet network and the second on Optimum Mobile. The spots tell a beautifully integrated story with Optimum Fibre Internet being set inside the home and mobile out in the world, all within the same universe. Each spot tells a unique story that showcases the product’s strengths while addressing the need for fast and reliable connectivity services.

“Optimum Fibre Internet and Optimum Mobile provided us with a unique opportunity to create a brand universe where we see familiar faces and stories intertwined across the campaign going from home to the outside world,” said Jason Schragger, chief creative officer, Saatchi & Saatchi. “We have two different spots for Optimum products that seamlessly weave together everyday characters in everyday situations into one world.”

“What better way to celebrate Optimum Fibre having been ranked by Ookla Speedtest as providing the fastest and most reliable internet speeds in New York and New Jersey than with our new campaign that places Optimum’s award-winning network and services at centre stage,’ said Kristin Malaspina, chief marketing officer, Optimum. “Our latest campaign, ‘Don’t Take Slow For An Answer,’ highlights real-life moments that all rely on the same thing – fast, strong, and reliable internet and mobile services to power their data, entertainment, and connectivity needs, 24/7.”

The campaign, directed by Leo Zuckerman of Tool and featuring cinematography by Academy Award winning Lol Crawley, will be rolling out across all marketing channels, including broadcast, OLV/OTT, digital display, radio, social, OOH, and more. 'Don’t Take Slow For An Answer' for Optimum Fibre Internet and Optimum Internet is now live. 'Don’t Take Slow For An Answer' for Optimum Mobile will go live on April 11th.