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Firestone - Handcrafted: "Made By Hand"

The new campaigns for Firestone tires and automotive service provider Firestone Complete Auto Care stray from traditional automotive advertising with a tongue-in-cheek view of today’s consumer habits, such as truck owners neglecting to use their truck as the powerful machine that it is, and the renewed appreciation of handcrafted products and services. In the “Handcrafted” campaign for Firestone Complete Auto Care, TV spot “Made By Hand” explores the burgeoning trend toward purchasing handmade items including everything from flower-pressed soap to artisanal pickles.

Creative Agency

Copywriter: Pete Lefebvre

Art Director: Mike Costello

Executive Creative Director: Charley Wickman

Chief Creative Officer: Susan Credle

Print Producer: Nia McCarthy

Executive Producer: Juan Woodbury

Production Company

Production Company: Biscuit

Director: Christopher Riggert

Photographer : Peter Rodger

Editorial & Online: Rock Paper Scissors, Biff Butler