Zulu Alpha Kilo Expands Creative and Strategy Teams with Senior Hires

Zulu Alpha Kilo has made some significant hires, bringing on two new creative directors and two strategy directors. 

On the creative front, Gerald Kugler and Rodger Eyre join from Juniper Park/TBWA where they were most recently Group Creative Directors. Prior to the merger, the pair were Executive Creative Directors at TBWA where they oversaw notable campaigns such as Gatorade 'Sledge Hockey' and Nissan’s 'Back in the game' documentary. They spent six years running Nissan, creating the 'Conquer All Conditions' campaign, which recently earned them a Gold Cassie award in the 'Sustained Success’ category in 2016. Throughout their careers, their work has won Cannes Lions, One Show, Communication Arts, Clios, and Marketing awards. Prior to TBWA, they’ve worked at Crispin, Porter & Bogusky, Roche Macaulay, BBDO and ACLC.

They will report into Zulu’s Chief Creative Officer and Founder, Zak Mroueh. Kugler and Eyre will join a robust and diverse creative team which includes six other Creative Directors.

In addition to the hires on the creative team, Zulu strengthened the strategy team by adding two Strategy Directors, Laura Kim and Tim Hopkins.

Laura Kim joins Zulu from Leo Burnett Chicago and their innovation group, Farmhouse. Laura has worked with such clients as Pfizer, Visa, McDonald¹s, Samsung and Dunkin’ Donuts. Her strategic skillset combines cognitive psychology, trend analysis, and research. Prior to Leo, she worked at SapientNitro.

Tim Hopkins joins Zulu from Grey London where he lead strategy across some of Grey’s global clients and was a founding director of Grey Response. He has 20 years’ experience in brand, integrated, and transactional marketing with clients such as Vodafone, Volvo and Marks & Spencer.