zooplus Names RocketMill as Full-Service Digital Agency

RocketMill, an employee-owned, full-service digital marketing agency, has been appointed to manage and execute creative and media strategy, planning and buying across the EMEA region by zooplus, a German-based eCommerce retailer of pet food and supplies with a shop presence across 30 European countries.

The engagement is part of zooplus’ ambition to rapidly grow their own-brand portfolio across Europe and spans digital media, UX, analytics, technology and creative. 

Founded in 1999, zooplus is headquartered in Munich with local offices in Madrid, Vienna, Strasbourg, Krakow, Genoa, Tilburg, and Oxford. RocketMill is initially engaged to deliver an integrated campaign for Wolf of Wilderness, zooplus’ flagship premium dog food brand, across European markets. The campaign aims to position the brand distinctively, effectively communicating its unique value proposition and driving substantial growth in net sales. Simultaneously, it will seek to attract customers, fostering long-term loyalty to the brand.

Marcus Scheffler, head of growth own brands food at zooplus said, “We are extremely excited about the upcoming campaigns for our own-brands and to see them brought to life through the creative minds and media expertise from the team at RocketMill. Their strategic thinking, insight and international capability was unrivalled throughout the pitch process.”

Lucy Hancock, managing partner at RocketMill commented, “This win is testament to the breadth and depth of knowledge within our team of international specialists, across media, digital, analytics and creative. We are truly delighted to start our strategic partnership with the team at zooplus, continuing their growth trajectory across Europe.”