Zooey Deschanel Is the Fairy Hotel Mother in Choice Hotels’ Magical Spot

Choice Hotels, a legacy leader in upper midscale and midscale and one of the largest lodging franchises in the world, is announcing the launch of its newest campaign from creative AOR McKinney, ‘Where Travels Come True’’.

In the new campaign, The Fairy Hotel Mother is on the side of the traveller, helping them make travel choices. She makes it easy and helps them avoid all the stress and paralysis that come with booking a hotel room these days. Even though she’s a fantastical being with magic powers, there are fun moments of “of course this is normal” because she knows that booking with Choice is the solution to all their travel problems. She’s funny, friendly, and totally herself. No need to explain how or why she is who she is. You see her, you meet her, and you know all you need to know.

Zooey Deschanel was a clear choice for the role. Her own confidence comes from knowing who she is, and not feeling the need to be anyone else. That’s what charms her fans and underscores her genuine nature. She’s an example to her fans, showing the power to feel good about who they are and how they feel with a little self-care and self-confidence… (That’s pretty magical all on its own. Imagine what she could do with a wand.)

“Travelling has always been a meaningful part of my life, so I’m always looking forward to that next getaway,” says Zooey. “Yet I too can get overwhelmed with all the hotel options out there, which is why I’m excited to be Choice’s ‘Fairy Hotel Mother’ and help travellers easily find the right hotel for their journey.”

“We had a ton of fun filming these spots at the Cambria Hotel and Comfort Inn & Suites in Phoenix,” says Zooey. “Travel is such an important part of my life and I’m happy that I can join with Choice to help travellers find the right hotel for them as easily as possible.”

Choice Hotels has a brand new CMO, Noha Abdalla, who is looking to take Choice in a new, fresher direction that attracts Millennial travellers who have adjusted their travel patterns to the pandemic, and capitalise on the state-side travel boom of the pandemic.

“Over the past few years, people have realised the importance of travel in their lives, yet they look through an average of 15 travel sites* before booking, which can be stressful and ultimately lead to information overload,” says Noha Abdalla, chief marketing officer for Choice Hotels. “By working with our lovable wing woman, Zooey Deschanel, we are providing consumers with the confidence that they are making the right decision to book on ChoiceHotels.com because of both the range of hotels we offer as well as the best price guarantee.”

The strategy is to affirm Choice’s strong position in the hotel space as an option for any occasion. Choice is here to make its mark, and the Fairy Hotel Mother whimsically presents its offerings and reasons to buy in a fun way.

McKinney has been Creative AOR since 2018. ‘Where Travels Come True’ is a national campaign that will run on TV, online video, CTV, social, digital (banners, various high impact unit placements) and online radio.