Zenith Media Canada Reinforces Leadership Team to Drive Effectiveness and Innovation

In a bold move to continue to redefine the role of a modern media agency, Zenith Media Canada announces the addition of Michael Kasprow as VP of strategy and Cindy Goulart as VP of planning to its leadership team.

“This is not just about staffing—it’s about building a team structured to relentlessly pursue effectiveness over efficiency,” said Ian Martins, president of Zenith Media Canada. “As ‘The ROI Agency,’ we know that driving meaningful results today requires bold thinking, creativity, and a commitment to reimagine what’s possible.”

As the media landscape evolves at breakneck speed, Zenith remains focused on redefining how it operates—enhancing effectiveness, developing smarter ways of working, and fostering true partnerships with clients

Michael’s creative background brings a fresh perspective to the traditionally media-focused space, underscoring Zenith’s belief that creativity is a critical driver of effectiveness. This non-typical hire is exactly what’s needed to broaden the agency’s approach and deliver truly integrated solutions.

Michael Kasprow brings his prestigious strategic brilliance and creative credibility to Zenith. With decades of experience in crafting compelling campaigns, Mike has consistently delivered results that grow businesses. His strategic insights will be instrumental in forging deeper collaborations with creative teams and clients, ensuring strategies are executable and impactful. “The goal is simple and working with such a talented team makes it easier” said Kasprow “innovate wherever possible, to help make the work world class”.

Cindy Goulart combines exceptional business acumen with profound North American media expertise, ideal for today's dynamic media environment Since joining Zenith in Q4 2024, Cindy has applied her consultative approach to modernize planning and optimize value delivery, proving to be the ultimate partner to drive client growth.  “Success in today’s media landscape requires more than just strategy – it’s about understanding the unique needs of client, staying agile, and placing their growth at the center of every decision.” – Cindy Goulart

Ian Martins added, “The relentless pace of change in technology and marketing science is reshaping our industry. To thrive, agencies must serve as more consultative partners, looking at all of the levers that can drive growth. With Michael and Cindy onboard, we strengthen our team, align closer with our clients, and advance our mission to redefine what a media agency can be.”

These new additions join an already strong leadership lineup that includes Nicole MacPherson and Clare Ravenstreet, recognized for their standout contributions to Zenith’s ongoing success. Together, this team will drive the mission to redefine what a media agency can be, pushing the boundaries of creativity and effectiveness to deliver growth and reinforce its position as the industry’s leading ROI agency.