Zendaya Leads Avant-Garde Astronauts in Sci-Fi Film Trailer for On

On and Zendaya have debuted 'Zone Dreamers', the Swiss running shoe brand's most ambitious campaign to date, and the latest chapter in their ongoing partnership with the actor.

Through a fictional film trailer, directed by acclaimed visual artist and Academy Films director, Nadia Lee Cohen, and styled by fashion visionary Law Roach, the brand explores the emotional power of movement and the confidence that comes from moving together, reflecting On’s continued commitment to pushing the boundaries of visual storytelling and cultural connection.

Set in a surreal, filmic world, Zendaya is on a mission through space, supported by her close-knit crew. Moving, training and discovering new worlds together, the astronaut crew finds confidence from within, and from the people around them.

The otherworldly storytelling combines with retro-futuristic set design and avant-garde fashion -- custom spacesuits by Law Roach and jewellery from designer Chris Habana --  to create a dreamlike yet stylish aesthetic.

“'Zone Dreamers' was such a joy to create,” said Zendaya. “I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”

Known for her hyper-real style, this is Nadia Lee Cohen's first collaboration with On, expertly mixing humour with elegance, resulting in a trailer for a film you wish existed. Also taking inspiration from performance art and 1970s sci-fi tropes, Nadia’s approach blurs the line between fashion, film, and fantasy, elevating 'Zone Dreamers'  into a cultural moment of its own.

“Working with Zendaya, alongside Nadia Lee Cohen and Law Roach, allowed us to push the limits of creative storytelling,” said Alex Griffin, chief marketing officer at On. “With 'Zone Dreamers', we built a world that feels surreal yet deeply human — where movement becomes a metaphor for confidence, connection and creative possibility.

"The campaign may live in an imagined universe, but its message is very real: everything is possible when we move together.”

The campaign also introduces two new product icons: the Cloudzone and the Studio Knit Bodysuit.