'Zachary Quinto vs. Leonard Nimoy: The Challenge'

Audi and agency PMK BNC have teamed up with directors Lucia Aniello and Paul W. Downs in going to the next dimension to create a new web film for the Audi S7 pitting Spock against Spock in  "Zachary Quinto vs. Leonard Nimoy: The Challenge." 

The New Spock (Zachary Quinto from the latest Star Trek films) challenges Old Spock (the great Leonard Nimoy) in a race to the country club. Quinto's starship is the brand new Audi S7 performance hatchback, while Nimoy makes do with a Mercedez-Benz.  The spot makes clever reference of Star Trek faves, from the Vulcan nerve pitch to the Nimoy classic "The Ballad of Bilbo Baggins" to the oft-quoted final scene in "Star Trek II: The Wrath of Khan."  The spot culminates with both Spocks standing amazed in front of the autonomous TTS, Audi's driverless car that climbed Pikes Peak.  The spot has already reached more than 5 million views on YouTube.

Lucia Aniello was also responsible for last year's wildly successful viral hit for Dollar Shave Club, "Our Blades Are F***ing Great."  Aniello is represented for commercials by Über Content.

Credits

Brand: Audi
Title: "Zachary Quinto vs. Leonard Nimoy: The Challenge" 

Advertising Agency: PMK BNC, USA
Executive Producer: Joseph Assad
Written & Directed by: Lucia Aniello and Paul W Downs