Y&R's Fresh Meadow Campaign Seeks ‘Queen of All Things Good’ Gwyneth Paltrow's Approval

Kaló is New Zealand's first mainstream authentic Greek yoghurt, made using only two ingredients; 100-year-old culture from Crete and Meadow Fresh milk from New Zealand - so it's good. 

So good in fact, Y&R believe the one and only 'Queen of All Things Good', Gwyneth Paltrow will love Kaló... just as soon as she tries it.

One tiny Meadow Fresh problem - without a Hollywood-sized budget, Y&R is taking a more authentically Kiwi approach to get Gwyneth to endorse Kaló.

The campaign has launched with a series of TVCs, OOH, digital and social aims to capture Meadow Fresh's favourite, healthy-living celebrity's attention, whilst encouraging Kiwi yoghurt lovers to also try authentic Greek yoghurt.