Y&R Sydney's Retail and Shopper Marketing Offering IdeaWorks Snares Best&Less Account
Y&R Sydney has snared the Best&Less business. Seeking
a creative agency with brand expertise and exceptional retail
credentials, Best&Less saw Y&R Sydney as the perfect fit
with IdeaWorks, Y&R's retail and shopper marketing offering.
"We
are excited to be embarking on a new relationship with Y&R as our
strategic and creative, retail partner. Their experience and capability
in the retail space is fantastic, and we are looking forward to them
playing a key role in the future of Best&Less," says Linda McDonald,
Head of Marketing & eCommerce Best&Less.
Says Pete Bosilkovski, Chief Executive Officer Y&R
ANZ: "We are thrilled to be partnering with Linda and the passionate
team at Best&Less to help build a brand platform that seamlessly
connects the entire customer journey at every stage. Our retail unicorn
Danny Lattouf will be core to this partnership applying customer first
thinking to help shape the in store brand experience."
Adds
Danny Lattouf, Head of Retail Y&R ANZ: "It's an absolute pleasure
to partner with the team at Best & Less. An iconic Australian, high
performing, retailer with a strong focus on the customer. Having started
my retail career in Best & Less at the age of 14, I'm excited to
play a role in designing impactful experiences for Best & Less
customers."
