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Creative

Y&R London Enlists Peter Crouch for Latest Premier League Primary Stars Video

The ‘Best Lesson Ever’ videos were directed by Jo Tanner

Y&R London Enlists Peter Crouch for Latest Premier League Primary Stars Video

The latest video in a marketing campaign to promote the primary school education programme, Premier League Primary Stars.

The video shows Stoke City’s Peter Crouch taking on the role of a PE teacher and performing the robot in a surprise lesson which the children will never forget.

The advert is the latest release in the star-studded ‘Best Lesson Ever’ campaign, and has been designed to drive deeper levels of engagement and advocacy among parents and teachers for Premier League Primary Stars.

Other videos feature the likes of Wayne Rooney and Rafa Benitez, teaching similarly unique Maths and English lessons.

Premier League Primary Stars provides teaching resources, to be used at home or in the classroom, which use football to inspire primary school children in Maths, English, PE, and PSHE.  Since launching, the educational programme has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years.  

The ‘Best Lesson Ever’ videos have been directed by Jo Tanner with the campaign produced by advertising agency Y&R London.
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Client

Advertiser: Premier League

Head of Marketing: Craig Edmondson

Business Director: Ben Van der Gucht

Creative Agency

Creative Agency: Y&R London

Strategist: Josh Taylor-Dadds

Producer: Charlotte Jude, Elena Di Maria (assistant)

Chief Creative Officer: Jon Burley

Designer: Chris Willis & Aaron Moss

Creatives: Sophie Taylor & Joyce Kremer

Creative director: Jim Bolton

Account manager: Amun Grewal

Media Agency

Strategy Director: Ross Cameron

Production Company

Production Company: Y&R Productions

Director: Jo Tanner

DOP: Federico Alfonzo

Producer: Karen Durham

Offline

Edit Company: Hogarth

Editor: Tony Whetnall (Online Artist)