YouTube Stars Play Real-life 'Crossy Road' Game in Latest KitKat Film

J. Walter Thompson London has created a full-size real-life version of the smash hit online game Crossy Road for the latest KitKat campaign. 

The 3 minute film sees Miniminter and Tbjzl, part of the Sidemen group of YouTube stars, dressed up as characters from the hugely addictive game and challenged to get across an actual Crossy Road – created from scratch and featuring cars, water traps and even the pesky bird, all famous from the game. 

The set was built by Live, J. Walter Thompson’s experiential division, and it was filmed and edited by J. Walter Thompson London’s in-house content department. 

The film begins with Miniminter and Tbjzl introducing the game and the concept as well as chucking out the friendly banter. They then appear dressed as the Chicken and Frog and race each other across the huge set while the none-racer tries to put the other one off. 

The film will be posted on the Sidemen’s page, Trueview and Facebook on Monday.  

The ad is aimed specifically at the gaming community and is designed to drive awareness of new KitKat packs that have a QR code on driving consumers to the best videos on YouTube. 

Fernando Barbella, Creative Director at J. Walter Thompson, said: “Bringing the online world to life is always entertaining, but dressing up Miniminter and Tbjzl and throwing them into the mix, sometimes literally, makes for a really fun and engaging spot.”