Yogis Find 'No Gymtimidation' at Planet Fitness

Red Tettemer + Partners has launched the second leg of Planet Fitness’ “No Gymtimidation” campaign. The final two spots feature overbearing Yogis and a too intense personal trainer that feels more like a Drill Sergeant. Both spots pay off embarrassing gym memories with your local Planet Fitness employee ensuring you, “We’re not a gym. We’re Planet Fitness.”

 

 

 

Credits 

 

Chief Creative Officer: Steve Red                          

Executive Creative Director: Steve O’Connell                                                                              

Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford

ACD: Clarence Bradley

Art Director: Bryon Lomas, Todd Taylor

Copywriter: Joey Crawford, Clarence Bradley

Producer: Joe Mosca                          

Account Executive(s): Perry Morris, Elizabeth Latham

 

Production Company: Biscuit Filmworks LA      

Director: Mike Maguire                                                   

Director of Photography: Neil Shapiro                                                       

Executive producer: Colleen O'Donnell                                                                           

Line Producer Scott Kaplan

                                                                                                               

Editing House: Red Tettemer + Partners                                             

Editor: Vic Carreno                                                                                        

Producer: Joe Mosca                                                                                          

 

Colorist: Janet Falcon, Shooters Post and Transfer

Audio Engineer: Bob Schachner, Shooters Post and Transfer

               

Music House: Milkboy Recording

Composer: Tommy Joyner                                                 

Producer: Cody Cichowski