Paramount+ is rolling out its new 'Find Your Mountain on Paramount+' campaign with a new ad spot that brings the cast of the hit SHOWTIME original series YELLOWJACKETS face-to-face with SURVIVOR host Jeff Probst for the ultimate Tribal Council elimination.
Jeff Probst (SURVIVOR), Jasmin Savoy Brown and Sophie Nelisse (YELLOWJACKETS) all star in the spot from Droga5 and director Traktor.
'Find Your Mountain on Paramount+' marks the next chapter of the award-winning Mountain of Entertainment™ brand campaign, and the new ad is the first in a series of star-studded live-action brand spots rolling out over the coming months that showcase the personalised content experience on Paramount+ - where everyone can find their own mountain of shows and movies to enjoy.
In addition, Paramount+ is enhancing its on-platform user experience with new personalisation features that are getting subscribers into content faster and keeping them engaged longer. Examples include optimising end cards to introduce more personalisation and help users discover more content, as well as enhancing the recommendation engine and top carousel on the homepage to highlight a mix of shows and movies, including 'Your Next Watch,' 'We Think You’ll Love,' and 'Top Picks.'
Survivor's Jeff Probst said, “It was an absolute blast to work with Jasmin and Sophie on this hilariously, unhinged spot that answers the question: What would happen if the Yellowjackets cast competed on Survivor? I was in the original Paramount+ spot that launched at the Super Bowl in 2021 and it’s amazing to see the creativity and hilarious storylines of this evolving campaign reach new heights. From howling into my megaphone to filming these high-stakes challenges in the eerie wilderness of the Antler Queen, this Tribal Council elimination was unlike any other! I can’t wait to surprise the fans and hope they see how much fun we had bringing these two worlds together.”
Yellowjackets' Jasmin Savoy Brown said, "I grew up watching Survivor with my family. Getting to work with Jeff and film this crossover was a dream come true!"
Yellowjackets' Sophie Nelisse said, “This is the merge we’ve been waiting for ever since we shot the pilot. Whoever made this concept come true, needs a raise. It was so much fun to bring this to life and to work with Jeff!”