Yell Group and Alibaba Cloud Join Forces in Historic Partnership to Elevate Global Creative Industry with AI-Deate

Yell Group, a leading creative digital company headquartered in Thailand has unveiled a landmark partnership with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, during the Alibaba Cloud Global Partner Summit 2024 in Bali, Indonesia. This collaboration marks a significant step forward for Yell Group, with the goal of revolutionizing AI-Deate, its cutting-edge Storyboard AI platform currently empowering creators in 102 countries worldwide.

During the summit, Alibaba Cloud and Yell Group signed a Memorandum of Understanding (MoU). This collaboration seeks to address the surging demand for generative AI while equipping the creative media industry with scalable, reliable cloud-based solutions.

Established in 2009, Yell Group provides creative advertising services across diverse markets, including Thailand, Singapore, Indonesia, Malaysia, and China. By harnessing state-of-the-art generative AI technologies, Yell Group develops innovative applications to support creators in their visual storytelling endeavors. Through this partnership, Yell Group will leverage Alibaba Cloud’s powerful cloud computing capabilities to bolster scalability and foster AI-driven solutions within the creative sector. Moreover, the collaboration will introduce Alibaba Cloud’s advanced media solutions, such as Elastic Desktop Service (EDS) and Object Storage Service (OSS), to drive innovation and growth in this dynamic industry.

Additionally, this strategic alliance aims to tackle one of the creative industry’s most pressing challenges: maintaining work-life balance amid increasing digital demands. AI-Deate is poised to expand its innovative solutions across Asia and Latin America, heralding a new era in creative workflow optimization.

The historic signing ceremony was attended by Ms. Selina Yuan, vice president of Alibaba Group and president of international business, Alibaba Cloud Intelligence, and Mr. Dissara Udomdej, CEO of Yell Group. Witnessing this milestone event were Gordon Tan, global advisor, and Tryn Nilkorn, CEO of AI-Deate (Singapore). 

“This transformative partnership with Alibaba Cloud propels AI-Deate to unprecedented heights, reinforcing our core mission to enhance the lives of creative professionals through cutting-edge AI technology,” stated Dissara Udomdej at the summit. The event revolved around the visionary theme "Tech Together, Powered by AI", underscoring the shared commitment to driving innovation in the global creative ecosystem.