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Group745
Group745
Group745
Group745
Group745
Group745
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Creative in association withGear Seven
Group745

Fuel Up on Truth! Yell and PTT Station Challenge What You Know

06/03/2025
Advertising Agency
Bangkok, Thailand
61
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What if internet avatars came to life and confronted us in the real world?

In an era where information spreads as fast as a finger swipe, how do we know what’s true? That’s the challenge PTT Station took on in its latest commercial—not just to promote fuel, but to stand up for the truth!

Flipping the Script on Online Misinformation

Misinformation online shapes consumer decisions more than we realize. "I Saw It on the Internet..."—the phrase that fuels doubt, distorts perceptions, and disconnects consumers from brands. By bringing online myths into the real world, Yell challenges assumptions and set the record straight.

A New Storytelling Approach

Instead of a traditional spokesperson delivering scripted messages, Yell brought online avatars to life—turning profile pictures into real people, standing in front of the audience and voicing the internet’s doubts. From misleading beliefs to widely shared myths, Yell tackles them all head-on, transforming speculation into clarity with fact-based storytelling.

Facts Are What Matter

In a world where misinformation spreads quickly, PTT Station believe consumers deserve clear, fact-based answers about the products they rely on. That’s why their campaign goes beyond performance claims. It’s about ensuring that every driver makes informed choices, based on facts, not just hearsay. Because confidence doesn’t come from rumours—it comes from real experiences and proven quality.

Fuelling Clarity in a World of Noise

With endless online debates and viral misinformation, it’s easy to get lost in a sea of opinions. But when it comes to what goes into your vehicle, Real information should always come first. This campaign, PTT Station stand by the quality of their fuel with transparent information and real data—so consumers don’t have to rely on speculation. Because when it comes to fuelling your journey, clarity matters as much as performance.

Brand
Agency / Creative
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Group745
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