Simple but Classy Copywriting
“Buy an air conditioner when you start Grade 7, and it’s covered until you graduate from university”
A simple yet effective way Yell Bangkok crafted the 10-year warranty message without making it feel forced.
Carrier Air offers the longest 10-year warranty in the Thai market, and Yell positioned the brand as one that truly cares about its users.
To reinforce this message, the team strategically placed billboards near schools to highlight the offer.
