YARD Campaign for Perry Ellis

Strategic creative agency YARD has designed a new campaign for iconic American menswear brand Perry Ellis.

 

 

An extension of the “Very Perry,” brand identity which YARD created to speak to men who seek a sense of freedom, fun and wit, the new campaign features four models (three men and one woman) in classic back-and-white, that is punctuated with an unexpected ‘Very Perry’ pop of color including a colorful parrot, butterfly and cowboy figurine.

 

 

The campaign includes traditional print and OOH including taxi tops and taxi TV, as well as digital web banners.

 

Credits

 

Founder and Chief Creative Officer: Stephen Niedzwiecki

Co-Founder and Chief Strategy Officer: Ruth Bernstein

Creative Director: Richard Austin

Art Director: Sarah Evans

Account Director: Heather Kaufman