YAM112003, the integrated creative agency from Milan, 100% Italian and independent with 20 years of experience in the market, has become part of Worldwide Partners Inc (WPI), the world's most collaborative agency network, comprising more than 90 agencies in more than 50 countries.
The announcement provides Milan-based YAM112003with international reach and immediate access to a network in North America, Europe, Asia, Middle East, Latin America and Africa, opening up new avenues for global growth and collaboration.
WPI, headquartered in Denver, Colorado, serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the network to solve problems for clients on a local, regional and international basis. Global brands including Coca Cola, Heineken, Procter & Gamble, Las Vegas Tourism and Microsoft gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.
YAM112003 has always developed integrated communication projects across all channels – from strategy to creativity, from production to distribution – with the goal of connecting all corporate stakeholders, whether they are market, business, institutional, or internal.
The agency will therefore be able to offer a meaningful contribution to the network by sharing market insights, new business opportunities and extensive know-how—particularly in the food & beverage, industrial, and energy sectors, as well as in fashion, household appliances, and retail.
Additionally, YAM112003 brings expertise in branded content & entertainment, business, internal, and corporate communication, video and TV production and events.
John Harris, president and CEO of WPI, said, “We are thrilled to welcome YAM112003 to our global network. Like other partners, YAM112003’steam share an independent entrepreneurial drive to build commerce through connectivity, creativity and collaboration”.
Laura Corbetta, CEO and founder of YAM112003 said, “We are extremely excited to join the WPI family, bringing our strategic and creative vision to the agencies in the network and offering our clients even more opportunities, ideas, and connections. Clients are now looking for fast, agile and nimble partners who can help them identify innovative, targeted strategies to reach audiences in increasingly engaging ways that drive business and revenue outcomes. WPI is going through significant international growth and we’re confident we can build our own business further by being part of what is arguably the fastest growing independent network on the planet”.