Xponential Fitness Announces VaynerMedia as Global Media and Creative Agency of Record

Xponential Fitness, Inc. the largest global franchisor of boutique fitness brands, today announced that it has selected VaynerMedia, a contemporary global creative and media agency with expertise delivering impactful business results, as its global media and creative agency of record. VaynerMedia will assume marketing and creative responsibilities for all Xponential brands effective October 1, 2023. Pursuant to the partnership, VaynerMedia chief executive officer Gary Vaynerchuk will lead marketing for all Xponential brands.

Under the partnership, VaynerMedia will develop and execute a comprehensive and insights-driven marketing and content plan tailored to each of Xponential’s brands, in order to drive brand awareness, engage new audiences and optimise marketing spend. VaynerMedia will be responsible for creative, strategic and media services to support Xponential’s global expansion.

“We are thrilled to partner with VaynerMedia and impressed by their innovative ability to build brand awareness and capture consumer loyalty,” said Anthony Geisler, Xponential Fitness CEO. “We look forward to working with Gary and the entire team to leverage their unique data and insights-driven approach, as we continue to drive growth and provide customers a best-in-class boutique fitness experience.”

“I am thrilled to work with Xponential and its suite of iconic boutique fitness brands,” said Gary Vaynerchuk, VaynerMedia CEO. “Our social-first model and deep bench of marketing and creative talent is perfectly suited to meet Xponential’s dynamic needs. Together, we will be able to reach new levels of growth for Xponential globally.”

Xponential continues to grow as the largest global franchisor of boutique fitness brands, offering customers both in-person and online fitness experiences. VaynerMedia will support a streamlined and coordinated approach to consumer touchpoints and brand building, and better enable local franchisees to leverage Xponential’s marketing capabilities and insights. Gary Vaynerchuk is a serial entrepreneur, chairman of VaynerX, CEO of VaynerMedia, CEO of VeeFriends, and a five-time New York Times bestselling author.