Opendoor Partners with NFL Prospect Ashton Jeanty for His Biggest Move Yet

Opendoor supports homeowners no matter their life transition or milestone. That’s why the brand teamed up with rising star and running back Ashton Jeanty as he plans for one of his biggest life milestones: Getting drafted to the National Football League (NFL).

Marking Ashton’s first-ever partnership with a real estate company, Opendoor released a thirty-second spot titled 'Move Like A Pro,' timed right before the Draft. The campaign uses Jeanty’s athletic career as a metaphor for the ease of moving with Opendoor.

'Move Like A Pro' is running across the brand’s social handles, broadcast, OTT, and Ashton’s social handles.

VaynerMedia is Opendoor’s social creative and media agency of record. Production was managed by Eva Nosidam Productions.