Xbox Launches Episode 2 of The Everyday Tactician

The time has come! Episode Two of McCann's The Everyday Tactician docuseries is out at 3pm today.

This campaign is the one where, through Xbox, McCann London recruited a passionate fan of 'Football Manager' to become a real-life tactician for Bromley FC. Last weekend Bromley FC was promoted to the English Football League for the first time in its 132-year-history, adding a huge moment to the campaign story.

The project was launched in November 2023 to celebrate the release of FM24 on Xbox Game Pass Ultimate for the game’s 20th anniversary and promised to give one skilled gamer the chance to live out their dreams and start a career at a professional football club, Bromley FC, as a tactician.

The Everyday Tactician is not a gimmick or marketing stunt. It's a genuine opportunity for Nathan as he becomes an integral part of Bromley FC's backroom staff. Nathan is working full time under Manager Andy Woodman, to bring his unique Football Manager game perspective and learn about the tactical decision-making that goes into preparing a football team for success.