Wunderman Thompson Retains Samsung’s European CRM Business

Samsung, the global technology company, has awarded its European CRM accounts to Wunderman Thompson UK.

The integrated marketing agency has retained the CRM account through a competitive statutory review, helping Samsung to build a connected customer experience grounded in data.

Wunderman Thompson has been Samsung’s agency of record across CRM since 2017 and will continue to work across the account, while launching projects across their 1st Party Data as the industry prepares for a cookieless future.  

Ihab Moawad, director of data driven marketing and technology at Samsung, said, “We’re delighted to continue to work with Wunderman Thompson, a team and agency who continually surprise us and push us forward. Through the process they demonstrated real craft in bringing together both to create a connected journey that we believe will provide real value to our customers.”

Pip Hulbert, UK CEO of Wunderman Thompson, added, “Continuing our work with Samsung means a huge amount to us, it’s testament to the strong relationship we’ve developed and the challenges we’ve helped to solve so far. With creative, data and strategy under one roof we’re looking forward to uniting Samsung’s CRM and 1st Party Data, putting data-led theory into action.”