Wunderman Thompson Paris has launched 'The Parisian Rendez-Vous' for Le Drugstore Parisien - a stunt advertising campaign created to attract more customers to the business’ storefront. To accomplish such a goal, the team parked self-service scooters from the neighborhood in front of the store to create the world’s most geo-localized boutique in the world, simply by hijacking the free GPS trackers of the scooters. The Parisian Rendez-Vous was thus created.
The Parisian Rendez-Vous serves as an example for other small business owners - they too can drive business to their boutiques by placing as many scooters as possible in front of their store.
Since its inception on March 27, The Parisian Rendez-Vous results include: 200 hijacked scooters, 850,000 media impressions garnered on the first day of the campaign, and an increase in 50% foot traffic in-store.
Florent Depoisier, executive managing director, Wunderman Thompson Paris said: “The Parisian Rendez-vous is one of best ideas we’ve ever produced. We’ve done it for Le Drugstore Parisien but it is now replicable for any small business looking for exposure and rides-to-store, not only in Paris but in all major cities. We had small business owners telling us that they would apply for permanent free float parking in front of their store to gain visibility. It is a billionaire idea, but we are happy to share it for free with the world of small businesses, as it is the spirit of free floating, isn’t it?”