'Writing Our Rights' Children’s Workbook Introduces Young Girls to Female Political Trailblazers
Women's organisation IGNITE has released 'Writing Our Rights', a handwriting workbook for young girls that introduces them to female political pioneers while they practice their handwriting skills.
The workbook uses the words of 10 iconic women: Susan B. Anthony, Condoleezza Rice, Sandra Day O'Connor, Nikki Haley, Ileana Ros-Lehtinen, Shirley Christholm, Catherine Cortez Masto, Nancy Pelosi, Tammy Duckworth and Hillary Clinton to teach girls more than just how to write. It helps girls realise their potential and inspires them to become the next generation of political leaders.
“We believe that introduction to leadership at a young age is as a fundamental as learning to write,” said Anne Moses, Founder & President of IGNITE National. “We hope that these words from 10 of the most iconic female politicians in American history will teach girls that they are powerful and capable of becoming political leaders someday too.”
Each writing practice contains quotes and excerpts from dozens of powerful speeches. If a leader resonates, perforated pages allow it to be torn out and used as a poster. When a girl reaches the end of the book, she’ll find a place to write her own inspirational words. IGNITE believes that when girls are writing their rights, they’re writing their future.
Donors who make a gift of $50 or more to this campaign will receive a copy of the limited edition 11" X 14" professionally bound “Writing Our Rights” workbook, as a special thank you for supporting IGNITE’s efforts to empower the next generation of women to step into political power. However, the book is available for all to download for free at www.writingourrights.com.
The workbook was concepted and designed by IGNITE’s creative partner Pereira & O'Dell.
"Writing is an act of ownership. When these very young women copy these inspiring words with their own hands, they are making it theirs," said PJ Pereira, Chief Creative Officer and Co-Founder of Pereira & O’Dell.
Brand: IGNITE National
Chief Marketing Officer: Kristin Hayden
CEO: Anne Moses
Copywriter: Andre Bittar, Tracy Silagi
Executive Interactive Producer: Erin Davis
Creative Services Director: Jennifer Carrillo
PR Director: Molly Parsley
Social Creative: Oscar Nilsson
Account Supervisor: Jessica Zou
Content Producer: Angela Zappella
Illustrator: Rafaela Teixeira, Bruno Menon
Print Producer: Owen Bly
Executive Creative Directors: Rob Lambrechts, Jason Apaliski
Business Affairs: Russ Nadler
Designer: Carolina Penner
Production Company: Ntropic
Executive Producer: Michael Bennett
ECD: Nathan Robinson
Post Production / VFX
Audio Post Production: One Union
Music Agency: West One Music Group USA
Print / OOH
Category: Corporate and social , Political
Genre: Activation , Illustration , PR , Print