Writer and Director Lee Sung Jin Signs with PRETTYBIRD

Announced today, Emmy-nominated writer and director Lee Sung Jin has signed with PRETTYBIRD for US commercial and music video representation. The three-time Emmy nominee and two-time WGA nominee is looking forward to bringing his sharp comedic perspective to the world of advertising. 

Lee is the creator and executive producer of the Netflix series Beef, which has been a critics' favorite since its debut in April 2023. The series, which is currently “Certified Fresh” on Rotten Tomatoes with over 100 reviews, is nominated for 13 Primetime Emmys including “Outstanding Directing for a Limited or Anthology Series or Movie” and “Outstanding Writing for a Limited or Anthology Series or Movie” for Lee. He has previously written episodes of Dave on FX, Tuca & Bertie on Netflix, and Silicon Valley on HBO. 

Ali Brown, PRETTYBIRD president, said, “The second I watched “Beef” I had to find out who was behind it. Sonny has such an incredibly unique point of view - as a storyteller, filmmaker, and artist. His ability to create worlds and characters in a way that is recognizable in its stressfully hilarious familiarity makes him a perfect addition to the roster.” 

At PRETTYBIRD, Lee joins an award-winning roster of filmmakers and creatives, including Academy Award-winning duo Daniels (Everything Everywhere All At Once), recently signed A.V. Rockwell (A Thousand and One), and comedy duo Tim & Eric.