WPP Tops Effective 100 List, Earns WARC Triple Crown

Today, WARC named WPP the number one company in the WARC Effective 100 -- a recognition of the impact and results the company has driven for clients.

WARC is a publisher that's part of Ascential, and its Effective 100 evaluates excellence in effectiveness by tracking the results of global award shows -- including Cannes Lions, The One Show, the Effies and more.

After WPP also took the top spot in WARC’s Media 100 and Creative 100 lists earlier this month, the holding company has now completed the triple crown in the WARC 100 Lists for 2025.

 “Securing the WARC triple crown underscores the talent and dedication of our teams," said Mark Read, CEO of WPP. "These rankings emphasise our commitment to delivering creative and innovative ideas that drive tangible results and growth for our clients." 

For the third year running, Ogilvy was named the leading agency network in the Effective 100, and also topped the WARC Creative 100. VML placed in the top four. Mindshare, EssenceMediacom, Wavemaker and AKQA placed in the top 25.

WPP agencies led the media agency effectiveness rankings as well, taking four of the top ten positions, with Wavemaker Mumbai securing pole position. Mindshare New York, EssenceMediacom New York, Mindshare Amsterdam, Mindshare Mumbai and Wavemaker London also made the top 20.

In creative agency effectiveness, Ogilvy Mumbai, Ogilvy London and Ogilvy Athens all earned places in the top 20, and WPP companies were behind half of the top ten campaigns. Unilever’s 'The Cost of Beauty', created with Ogilvy and Mindshare, ranked third overall for using first-hand accounts to highlight the harmful effects of beauty content on young people, generating over 2.5 billion impressions in earned media.

"It's a proud moment to see so many of our agencies recognised globally for their outstanding work,” said Mark.

For further information on the Effective 100, and to view this year’s complete list, click here.​