I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

WPP Partners with Ukrainian Government to Support Economic Recovery

Hires, Wins & Business 128 Add to collection

New campaign will send global message that Ukraine is open for business

WPP Partners with Ukrainian Government to Support Economic Recovery

WPP and the Ukrainian Government today announced a partnership to attract investment into Ukraine and help rebuild its economy.

Oleksandr Tkachenko, minister of culture and information policy of Ukraine, discussed the forthcoming campaign in a session with WPP CEO Mark Read at the Cannes Lions  International Festival of Creativity. 

WPP agencies from Ukraine, Poland and Czech Republic will work with the Minister and his government colleagues on ‘Advantage Ukraine’ to demonstrate that Ukraine is open for business. The initiative will target business leaders within the region and across the world to encourage inward investment to support the economic recovery of the country. 

The wider programme will showcase the variety of talent and expertise in Ukraine across sectors including agriculture, technology, education and the creative industries and its huge potential for commercial investment. 

Minister Oleksandr Tkachenko said: “I’m pleased to announce our partnership with WPP on our new Advantage Ukraine initiative that will create the right conditions for inward  investment and create attractive opportunities for visionary business leaders and investors. We want the world to know that Ukraine is still open for business and has the potential to be a key cultural and digital technology European hub.” 

Mark Read, CEO of WPP, said: “We are very proud to be able to support Ukraine directly through this campaign. Creativity has the power not only to solve commercial problems but to address some of the biggest issues we face. WPP’s partnership with the Ukrainian Government will aim to do both – underlining the enormous commercial potential of the country while supporting the economic recovery essential to rebuilding Ukrainian social and cultural  life and ensuring a positive future for its citizens.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
WPP, Wed, 22 Jun 2022 13:50:46 GMT