WPP Open X Hires Amelia Torode as Chief Strategy Lead Europe

WPP Open X announced today they are appointing Amelia Torode as chief strategy lead Europe. One of the industry’s most respected and leading strategists, Amelia brings a fresh and innovative approach to modern brand building. The appointment marks a return for Amelia to WPP after having started her career as a WPP Marketing Fellow in 1997. 

Amelia brings with her a unique set of multi-disciplinary strategic experience spanning brand building and advertising, PR and social, communications planning well as digital and direct. Her agency roles have included chief strategy officer at TBWA\London, head of strategy and innovation at VCCP, strategy director at Naked Communications and partner at OgilvyOne. She has worked on clients such as Airbnb, Unilever, Microsoft, o2 and Comparethemarket.com. Most recently Amelia founded brand strategy and innovation consultancy, Fawnbrake where she ran global strategy hackathons for clients including Google, Carlsberg and Sky.

Amelia will report to Chris Binns, WPP Open X global chief strategy officer.

"Amelia is a unique multi-disciplinary talent and one of the most interesting thinkers in our industry - she has energy, ideas and an infectious optimism needed for the next chapter of this transformation journey in a pivotal year for Europe, where we’re gearing up for a year of unforgettable experiences with the Paris 2024 Olympics and UEFA EURO 2024 this Summer. We’re working on creating brave and boundless consumer experiences that connect with culture and communities to propel this great family of brands forward. We can’t wait to see Amelia becoming a driving force that accelerates our approach to modern marketing across WPP Open X,” said Chris.

“I love working with smart thinkers at the cutting edge of ideas and innovation. WPP Open X is creating a new model of marketing, which is accelerating change and transforming this group of iconic brands. It's a unique and exciting opportunity to join a team that’s delivering creativity at scale, while also connecting with local cultures and creating enjoyable and participative consumer experiences grounded in insight," said Amelia.

WPP Open X is the dedicated agency for The Coca-Cola Company, integrated at its core and unprecedented in scale, and provides access to the entire WPP agency network of over 100,000 experts. Their campaigns span The Coca-Cola Company’s entire beverage portfolio, running in 195 countries with global tent-pole marketing moments that include FIFA and the Olympics.