Worldwide Partners Announces Shortlist for 2025 Grand Indies Awards
Worldwide Partners (WPI), the world’s most collaborative agency network, has announced the winners of their 2025 Grand Indies Awards. The Grand Indies recognise the creativity, innovation, and effectiveness of campaigns by WPI independent agency partners around the globe.
The awards are judged by a global panel of judges from the industry, including Getty’s Dr. Rebecca Swift, Maximum Effort’s John Deschner, Former 4As President Nancy Hill, Little Black Book’s Jake Otley, and Indie Agency News’ Doug Zanger.
Award categories reflect the core industry verticals in which our clients compete: B2C, B2B, Travel & Tourism, Healthcare, Social Good, and Tech Innovation. A new Outdoor category, sponsored by Talon and Grand Visual, was introduced in 2025. In addition to awards in each category, one 'Best of Show' winner will be selected from all of the categories.
This year, there were 105 total entries from 40 agencies in 15 different countries.
Following are the top shortlisted campaigns in each category:
B2B
Agency | Location | Client | Campaign | Work |
USA | CROPLAN | Anything but Typical | ||
LG2 - Toronto | Canada | HHHusher | HHHusher Brand Identity | |
USA | UL Solutions | Prove It | ||
UK | KellyOCG | Cut the Fluff | ||
USA | UKG | Time of Your Life |
B2C
Agency | Location | Client | Campaign | View Work |
Denmark | Købstædernes Forsikring | Always Here for You | ||
LG2 - Toronto | Canada | Chicken Farmers Canada | Builtboard | |
LG2 - Toronto | Canada | Ontario Cannabis Store | Buzzkill | |
HOMERUN (ex-Rosbeef!) | France | La Seine Musicale | BEETHOVEN WARS | |
USA | Mountain House | Adventure Made Delicious |
Healthcare
Agency | Location | Client | Campaign | View Work |
Australia | Hydralyte | Drench Your Thirst | ||
USA | Cetaphil | Game Time Glow: A New Sports Tradition for Dads & Daughters | ||
USA | Opella North America | Sleeping Beauties by Unisom | ||
USA | Idaho Falls Community Hospital | Keep On, Idaho | ||
Canada | BC Nurses’ Union | Home for the Holidays |
Outdoor
Agency | Location | Client | Campaign | View Work |
USA | Foundation for Suicide Prevention | Non Memorials OOH | ||
Canada | Grenade | Grenade Upgrade | ||
Brazil | Nissin | Nissin Japanese Festival | ||
USA | Moose Toys | Moose Toys/MrBeast Lab Tanker Spill Activation | ||
HOMERUN (ex-Rosbeef!) | France | Autorité Nationale des Jeux (ANJ) | BEHIND THE MENTIONS |
Social Good
Agency | Location | Client | Campaign | View Work |
Canada | Soles4Souls | Doors of Opportunity | ||
LG2 - Québec | Canada | Dans La Rue | Address Change | |
LG2 - Montréal | Canada | Foundation CHU Sainte-Justine | The orange | |
USA | Austin Area Art From the Streets | Create Art. Create Dignity. Create Change. | ||
HOMERUN (ex-Rosbeef!) | France | Autorité Nationale des Jeux (ANJ) | BEHIND THE MENTIONS | |
Scotland | Police Scotland | Sneaky Peek |
Tech Innovation
Agency | Location | Client | Campaign | View Work |
USA | Atlanta Hawks | Lift As We Fly | ||
USA | Ammunition | Out of Office, In the Spirit | ||
Canada | Schneiders | Schneiders vs SchnAIders | ||
LG2 - Montréal | Canada | Halo Dental Technologies | Halo Dental | |
Japan | Syn | Towadako Series | ||
Scotland | Scottish Widows | Pension Mirror |
Travel & Tourism
Agency | Location | Client | Campaign | View Work |
UK | Stena Line | Stena Line X Troy Hawke | ||
LG2 - Montréal | Canada | Tourisme Montréal | Bring the flame to Montréal | |
USA | Las Vegas Convention and Visitors Authority | Formula1 Las Vegas Grand Prix Sphere | ||
USA | Las Vegas Convention and Visitors Authority | Go All Out | ||
Colombia | Guacari Mall | The tree of tradition, the largest craft in Colombia |
The winner of each category and Best of Show will be announced on May 6th, 2025 at our NEXT 25 Global Summit in Chicago, USA. Good luck to these finalists, and stay tuned to learn who takes home the top awards.
