World Vision Appoints BBH Singapore as Global Agency for Child Sponsorship Programme

World Vision has appointed BBH Singapore as a global agency partner for its Child Sponsorship programme following a competitive pitch process.

As part of this appointment, BBH Singapore will work on the global positioning of the humanitarian organisation’s Child Sponsorship programme with the scope of work covering strategy and creative execution for customer acquisition and retention across all channels.

Jim Goddard, senior director, child sponsorship marketing & engagement, said: “World Vision, through its child sponsorship programme, has been making a considerable difference in the lives of children around the world and we are looking forward to collaborating with BBH Singapore to garner higher engagement for the programme. The agency’s successful track record of driving product repositioning and their passion for our work has made them the right partner for us.”

John Hadfield, CEO of BBH Singapore, said: “World Vision have helped over 200 million kids make more of their lives. Who wouldn’t want to be involved?”

World Vision’s Child Sponsorship programme focuses on improving the well-being of children in need, especially the most vulnerable. The organisation works locally alongside communities to tackle the root causes of poverty that effect children’s lives and futures, creating sustainable change.