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Group745
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Group745
Creative in association withGear Seven
Group745

World Vasectomy Day and Tombras Talk to Testes with 'Cards to Nards'

15/02/2023
Advertising Agency
Knoxville, USA
276
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Initiative featuring comedian Ilana Glazer raises awareness about vasectomies as an effective form of contraception in a post-Roe world

As the first Valentine’s Day since the overturn of Roe v. Wade in the United States, a true act of love looks different this year, with chocolates and flowers just not cutting it. 

Conversations around reproductive care and family planning have always been one-sided, with those who can get pregnant being held responsible for birth control, when 100% of unwanted pregnancies are caused by testicles.

According to research from sex toy brand EdenFantasys, people not only have more sex on Valentine’s Day, they also claim to have better sex on the holiday. So, how can we keep the sexiness of Valentine’s Day alive, while leveling the contraceptive playing field? It’s time to start talking directly to testes since they can't get pregnant, but they can help take some of the burden off of those who can. 

Cards to Nards is a campaign from global nonprofit World Vasectomy Day (WVD) that allows you to send greeting cards directly to testicles so they can learn about vasectomies as an easy and effective form of contraception.

Creator and comedian Ilana Glazer, who is passionate about abortion rights and reproductive health equity, has teamed up with WVD for the initiative to help raise awareness about the importance of considering a post-Roe vasectomy. In the video PSA, Glazer incorporates her comedic energy and tongue-in-cheek tone while reading lines from the cards and sharing key campaign message points.

“I know several people who’ve gotten vasectomies, but I don’t hear it being talked about very much! So I was glad to help WVD spread the message of considering a post-Roe vasectomy as a way to play a role in birth control,” said Glazer.

The Cards to Nards initiative, created by independent advertising agency Tombras, redefines what a true act of love means this Valentine’s Day - and beyond. 

The campaign includes a series of limited-edition physical and digital cards on cardstonards.com, custom-made upside down heart lollipops (resembling testicles) that say 'Unwanted Pregnancy Sucks', and a series of wild out-of-home postings around New York City. 

There is a call-to-action to share the cards on social media using the hashtag #CardstoNards. A select number of people who share #CardstoNards on Instagram or Twitter (IG: @world.vasectomy.day; Twitter: @WorldVasDay) will be eligible to win physical Cards to Nards greetings, as well as our custom-made lollipops.

The website will live on after February, with World Vasectomy Day planning to introduce new cards for relevant holidays and tentpole moments throughout the year, such as Earth Day, Mother’s Day, and Father’s Day. 

"At WVD, we are always seeking ways to link one’s personal choice to get a vasectomy to the collective impact this profound act of love has for what matters most. Be it the well-being of our children, the health of our partner, the future of the planet, or access to a safe abortion everywhere, we believe that being kind and compassionate includes fighting for all of our reproductive rights. This brilliant campaign from Tombras creates awareness of vasectomies at a time when the options to avoid unwanted pregnancy in the U.S. are under attack. What better moment than Valentine’s Day to remind the world of this beneficial choice,” said Jonathan Stack, co-founder of World Vasectomy Day. 

“We want to make a meaningful impact in this post-Roe world, and partnering with World Vasectomy Day allows us to go directly to the source of unwanted pregnancies. By increasing awareness about and consideration for getting a vasectomy, we hope to help balance the longstanding inequitable scales of reproductive health. We’re very proud of this purpose-driven work and can’t wait to find other partners with whom we can make a difference,” said Lindsay Stein, chief purpose officer of Tombras.

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