Tombras unveils a fun new campaign for Steak-umm, launching March 6th aka National Frozen Food Day.
For most Americans, the freezer is a black hole of forgotten leftovers and unidentifiable bags of mystery food. And let’s be honest – digging through a frozen tundra just to find what you need is a struggle we all know too well.
Enter Steak-umm’s Freezer Flag – a light-activated, telescoping pole with an LED light, branded flag, and built-in speaker that emits an attention-grabbing beep. This limited-edition device ensures you never lose your 100% Real frozen beef sheets (or anything else) in the depths of your freezer again.
The campaign’s infomercial-style spot pokes fun at the everyday freezer struggle, urging people to “stop digging through the endless sea of frozen peas” and get themselves the state-of-the-art Freezer Flag.
"It's only natural for a 100% Real brand like Steak-umm to take over National Frozen Food Day with a very real device for a very real problem," said Dooley Tombras, president of Tombras.
Consumers can grab a limited-edition Freezer Flag at www.freezerflag.com while supplies last, and they can even call 1-844-FRZRFLG to hear 100% Real customer reviews.