Work.Life Calls Out Corporate Office Bullsh*t

The UK-based challenger brand Work.Life is launching a bold, daring and disruptive new campaign which will run across OOH and social media.

The campaign disrupts the often dull co-working category and gives the brand a more honest and relevant role in culture. Let’s be honest there are a lots of things we all love to hate about office life; drama, dirty offices and of course corporate BS. This campaign does what no brand does in the category. It calls out all the bad stuff other brands refuse to acknowledge and positions Work.Life as the perfect antidote to all of it.

Elliot Gold, co-founder of Work.Life, commented, “We are super proud to launch our new iteration of Work.Life’s brand campaign.

When David & I founded Work.Life, we set out to create a better way to work. Like many people, in our previous careers we had experienced some great workspaces but also some terrible ones! We set out to make a positive change in the world of work. Our new campaign brilliantly embodies this mission in a fun and irreverent manner. Further, at a time when every other brand in our category shies away from the realities of office life, our campaign offers a more fresh and honest take."

Emma Baldwin, senior brand marketing manager comments, “We first launched this campaign back in October 2023 after an intense six months of research, briefing, production and media planning. Our main finding was that the industry was incredibly same-y and didn’t address those bad bits of office life that we all love to hate, so we tackled these head on, having a bit of fun along the way in our creative execution. We’ve seen record movement in both our differentiation in the category and our unprompted awareness off the back of this campaign."

Will Poskett, founder of ‘Defiant’, said, “Last year we started working with Work-Life to develop a new brand positioning and creative platform. Our initial work proved hugely effective, growing spontaneous awareness by x3 and helped them to grow faster than any other brand in their category.

This year we wanted to push the needle even further with an even more bold and daring campaign. Our new work directly calls out all the worst aspects of office life, we all love to hate, in an irreverent and tongue-in-cheek manner. The work really does prove that even ‘B2B’ brands can embrace creativity and humour to spark fame and commercial growth”