Work of the Week: 31/05/2024

Beer advertising and football have long been connected and the pairing has gone through incredible change over the last decade, but one thing has stayed the same - their mutual dedication to authenticity. Beer brands have indeed worked hard to open the doors of the game to a more diverse audience, and accept the weird and wonderful ways these audiences might enjoy it. Bitburger’s film ‘Bitte’ does this by paying homage to all the football-loving faces of Germany ahead of Europe’s favourite summer event - UEFA Euro 2024. What’s unique about this film is that everybody portrayed is a genuine football fan, which is exactly what other football fans want to see in Euros' advertising.

While we’re on the Euro 2024 wave, we can’t forget to mention what a hectic time it is for everybody living and visiting the continent to watch the epic unravelling of the game. The BBC knows about the unpredictable nature of the tournament better than anyone, so has come together with Blinkink to create this craft-heavy 40-second animation. It’s a giant pinball machine world directed by Balázs Simon and Raman Djafari, with incredible bespoke 2D illustrations from Spanish illustrator, Kristina Doraura.

Moving on to a more serious topic, the Australian Department of Social Services has launched a campaign in collaboration with agency BMF called ‘Consent Can’t Wait’. The cinematic 30-second film reminds parents to check their knowledge on what consent is and why it’s important, in order to better protect their own children. 

Ageing can be scary. For anyone. So, AIDES, the leading association fighting against HIV/AIDS in France, is celebrating its ups and downs for the organisation's 40th anniversary with a beautifully crafted poignant film. The association marks 40 years of struggle, medical and social progress, but also the lives of those for whom AIDES has never ceased to fight, those who never stopped embodying the fight against HIV/AIDS and those who will continue the fight in the future.

Uncommon has put together some real showstoppers in a new commercial for Supercell featuring Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and Auli’i Cravalho. All of the actors embody the personalities of iconic Supercell game characters featured in the mobile game giant’s latest smash hit - Squad Busters. Players worldwide are now able to enjoy the highly-anticipated game that had previously achieved 40 million pre-registrations! 

The Central Union of Favelas and National Antiracist Front have collaborated with Primo Content production company to address and underline the racist patterns being perpetuated and amplified by AI on an exponential scale. While the industry is excited to play around with AI tools on all levels, it becomes increasingly clear that the downfalls of the technology are yet to be fully understood. Beyond the campaign film in which real AI prompts and results have been used, the project also includes an “immersion with young people” from Favela Films, aiming to discuss how this new generation of filmmakers, advertisers and audio-visual professionals can deal with the challenges of structural racism behind generative AI tools.